Eloura Sterling

Eloura Sterling is a silver jewellery brand that believes luxury must feel personal. Founded in 2025, Eloura brings a fresh perspective to sterling silver fine jewellery that is elegant, affordable, and crafted to endure. We utilize genuine 925 sterling silver, carved and finished in 18K gold/rose gold plating. Each piece combines timeless quality with modern wearability non-tarnish, stylish, and perfect for everyday moments.

Our vision is to redefine sterling silver as the new-age gold affordable, sophisticated, and ideal for daily wear. Crafted with care, every item is hypoallergenic, gentle on the skin, and designed for all-day comfort.

Whether you prefer a subtle classic or a bold statement, Eloura jewellery is designed to be worn frequently and cherished forever.

 

Meet our Founders

Varsha Agarwal 

Founder & CEO

Varsha Agarwal is an entrepreneur and Chartered Accountant with a strong foundation in finance and business strategy. She plays a pivotal role in shaping Eloura Sterling’s long-term vision while also building the brand’s core identity and foundational elements. With a keen understanding of modern consumer expectations, Varsha integrates strategic planning and process-driven efficiency to streamline the brand’s growth journey.

She approaches brand-building with business innovation, creating growth that is both meaningful and sustainable. Under her guidance, the company focuses on crafting 925 sterling silver jewellery that is elegant, accessible, and thoughtfully designed for everyday wear.

Vedant Bubna

Co- Founder

For over 15 years, Vedant Bubna has focused on the jewellery industry, learning the ins and outs of the industry and figuring out what makes a piece truly valuable. His journey began with an appreciation for jewellery craftsmanship, which soon transformed into a passion for creating pieces that evoke lifelong sentiments.

With Eloura Sterling, he has sought to provide a different approach with real 925 sterling silver jewellery that is understated yet classy and meant to stand the test of time. He ensures every piece adheres to the promise of being “Simply Precious” by being present for every crucial step from stone selection to the delicate polishing.