Privacy Policy

The terms “we,” “us,” “our,” or “Company” refer to Eloura Sterling. The terms “you,” “your,” or “user” refer to the users of our website.

This Privacy Policy is an electronic record in the form of an electronic contract under the provisions of the Information Technology Act, 2000, and the rules made thereunder. It does not require any physical, electronic, or digital signature.

By accessing or using our website www.elourasterling.com, you agree to the terms of this Privacy Policy. If you do not agree with any part of this policy, please refrain from using our services.

1. Applicability

This Privacy Policy governs the collection, use, storage, and transfer of your personal and non-personal information by Eloura Sterling. By continuing to use this website, you consent to such collection and use as outlined herein.

This document is published and shall be construed in accordance with the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, under the Information Technology Act, 2000.

2. Information We Collect

When you use our services or register on our platform, we may collect the following information:

  • Name
  • Email address
  • Phone number
  • Address (including PIN code)
  • Gender
  • Age
  • Payment details (credit/debit card, UPI, net banking, etc.)

This information is collected to process your orders, provide customer support, improve user experience, and enhance our services. The nature and extent of data collected may vary depending on the services you use.

Information that is publicly available, or disclosed under the Right to Information Act, 2005, or any other law, will not be considered sensitive.

We may also use your information to send promotional communications, but only with your explicit consent.

Comments:

When visitors leave comments on our website, we collect the data shown in the comment form, the visitor’s IP address, and the browser user agent string to aid spam detection.

1. Media Uploads:

If you upload images to our website, you should avoid uploading images that include embedded location data (EXIF GPS). Visitors to the website can download and extract any such location data.

2. Cookies:

To improve the responsiveness of our website for users, we may use cookies or similar electronic tools to collect information and assign each visitor a unique, random number as a user ID. This helps us understand user preferences and interests. Unless you voluntarily identify yourself (e.g., through registration), we have no way of knowing who you are. Cookies do not access data from your hard drive. Our advertisers may assign cookies to your browser when you click on their ads, which we do not control.

Our web servers may also collect limited information about your computer’s connection to the internet, including your IP address, to help deliver web content efficiently and analyse user behaviour. This IP address does not personally identify you.

When you leave a comment, you may opt in to saving your name, email, and website in cookies. These cookies last for one year. If you log in, we may set cookies to save your login and display preferences. Login cookies typically last two days; screen options cookies last a year. Selecting “Remember Me” will retain your login for two weeks.

If you edit or publish a post, an additional cookie may be saved in your browser. This cookie contains no personal data and simply notes the post ID. It expires in one day.

3. Embedded Content & External Links:

Blogs on our site may include embedded content (e.g., videos, images, articles, etc.). Embedded content from other websites behaves in the same way as if the visitor had visited the other website. These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction if you have an account and are logged into that website.

Our policy applies only to our website. We may provide links to external websites that are beyond our control. We are not responsible for the privacy practices or the content of such third-party sites.

4. Information Sharing:

We may share sensitive personal information with third parties without obtaining prior user consent only in the following limited circumstances:

(a) When required by law or by any court or government authority for purposes such as verification of identity, investigation of cyber incidents, or legal proceedings. Such disclosures are made in good faith to comply with legal obligations.

(b) With group companies and authorized personnel solely to process personal data on our behalf. These parties are bound to process such data by our instructions and this Privacy Policy while maintaining strict confidentiality and security standards.

 5. Data Retention:

We retain personal information only for as long as necessary to fulfill its intended purpose, legal obligations, or user requests. Comments and associated data may be retained to streamline moderation and avoid repetitive approval.

For users who create accounts on our platform, personal data associated with their profile will be securely stored. Users may access, update, or remove this data at any time, except for their chosen username. Website administrators may also access and manage user data when necessary for site operations.

6. User Rights & Data Deletion:

You have the right to request access to or deletion of your personal data. You can do so by contacting care@elourasterling.com with your registered contact information. Upon verification, we will process your request within a reasonable time frame, subject to applicable laws.

Where do we send your data?

Visitor comments may be checked through an automated spam detection service.

How do we protect your data?

7. Information Security:

We implement strong technical and administrative security measures to safeguard personal data against unauthorized access, misuse, alteration, or loss. Our systems are firewall-protected and monitored regularly.

While we take all necessary steps to maintain data security, we acknowledge that no online platform can offer absolute protection. Users are encouraged to share data thoughtfully and avoid disclosing sensitive information in public comment areas.

However, the internet is an ever-evolving medium. We may change our Privacy Policy from time to time to incorporate necessary future changes. Of course, our use of any information we gather will always be consistent with the policy under which the information was collected, regardless of what the new policy may be. 

8. Grievance Redressal:

Any complaints, abuse, or concerns about content and/or comments or breaches of these terms shall be immediately reported to the designated Grievance Officer as mentioned below, in writing or through email signed with the electronic signature to Varsha Agarwal (“Grievance Officer”).

Grievance Officer

Ms. Varsha Agarwal

Eloura Sterling